We take our content seriously. Also strong, like a double espresso from an Italian cafe. But we also know that there is always room for levity in business.
So, we built The Playbook, our semi-regular newsletter that combines the best of our content custom-curated with the best articles and ideas from around the world on sales, marketing, management, and copy.
We know – the world really doesn’t need another newsletter. Or does it? Because we produce content all day long, from short LinkedIn posts to articles to summaries of trends and even our famous Three Line Reviews of business literature, we know that despite your best efforts, you may not get to read it when we publish it.
The problem is that we are all so busy, so sometimes we miss an important post. That is why we started The Playbook, a semi-regular newsletter that combines and collates all these different content pieces into a simple and fast read. The Playbook is the best way to stay on top of the important trends in sales, marketing, and best practices for leadership.
Subscribe below and start getting the best-written, researched, and most entertaining newsletter around. The Playbook: Smart Ideas – Bold Decisions.
The Playbook is where we get to let loose all those amazing (and maybe just a bit irreverent or controversial) ideas on how to make business, sales, and leadership better. It’s like a Blog, but not quite so 2002. Subscribe below.
The Art and Science of Sales
You Are Wasting Money on Sales Training (7 August 2023) – As a business owner or sales leader, you are blowing are average of $3,200 per salesperson to provide them with in-person training. Are you getting that back? Are you seeing a massive increase in new clients or revenue? Probably not. In reality, the ones who need the training the most are still failing, and the ones who don’t need the training are still achieving. But guess what? Your expensive training was wasted on both of them. The reality is that most training for salespeople is a waste of time and money because it lacks relevance to the participants. Why? Read On.
Three Line Reviews
Fanatical Prospecting, by Jeb Blount –
Change Leadership, Market Strategy & Saving the World
Coming Soon.