Case Studies ... Of A Sort
We think case studies are the bane of business. You know why? It’s because of who writes them. Not sales people. Not Marketers. Not CEOs. Nope. Academics do. They sit and dissect, intellectually, how a company made a decision or implemented a change. The main problem is that case studies, traditionally, focus on large corporations and the Fortune 500. How relevant is a discussion of how GE made a decision to the day-to-day management of a small to medium-sized business? Not very.
Adirela is focused on how small to medium-sized businesses think differently, act differently, and have a whole different set of challenges and values. Our goal with these case studies is to tell the stories about how clients we have worked have used content to build and grow their business. We don’t give you abstract ideas, we give you our real-world examples. Granted, we change the names to protect the guilty, but we keep the industry so you know where it all fits together.
You Can’t Sell to an Audience You Don’t Know – A Case Study on Content and Nutriceuticals – Just because you know your product doesn’t mean that you know your audience. The question is: How do you sell a new product into a new market?
